Smile

This project aims to establish thorough brand guidelines for "Smile," a fictional skincare brand, covering key elements like logo, brand voice, typography, and color palette. These guidelines will inform the design of product packaging. Additionally, the objective includes developing three distinct campaigns - print, social, and experiential - to enhance brand awareness and promote the launch of a new product. Through these campaigns, the goal is to boost visibility and engagement for Smile within the beauty industry.